we build value.

branding

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Spectacles Are Over

 
Mark Lacey
Founder AFEKT MEDIA
08/20/2012
 

The Brand As a Process.

Advertising can no longer be the powerful whip chasing for the customers ongoing attention.

At AFEKT MEDIA we understand why good design is more than a color or symbol. We understand that advertising and brands can no longer rest its morals on manipulation and the spectacle. It has to be real to become authentic to have effect. Just like real human relationships.

The broadcast spot or slick magazine campaign's appeal no longer posses the powerful mystery to capture the public's attention alone. The razzle-dazzle, spectacle and hollywood magic that so often used to drive brands influence is becoming just part of the noise. Media should move to drive inspiration that can create authentic experiences.New digital technologies and devices are creating these types of new services, turning marketing into new business models where customers can become members.  

The Disruptive Decade.

Ubiquitous digital technology with its accessible tools have  disrupted in how brands disseminate and mature.  Technology today has also awarded the customer with a duplicity in being both a creator of media and messages, while also being the receiver. However, their is good news discovered in this disruptive revolution.  The very same technology and devices your customers use to help them filter out messages, has also empowered them to be their own aggregator to what they invite in. This is important because by listening to what, whom and why they engage  can make your brand more powerful then ever before. This is why brand must become active on a personal rewarding level, building a more loyal realtionship then ever before. Witness all of the customers who particpate as product or brand evangelists for products and brands they belive in and can not live with out with.  

Brands have to continue to adapt in order to stay relevant with the customer. If they don't innovate, if they don't understand the values of customers- they will not survive in todays attention deprived markets. Simply put your brand needs to thrive!

 At AFEKT MEDIA we understood early on that everything must have a value proposition and then take this and design a process so you can plan a best practice that can define each value that you are offering to your customer. This same principle also works well as constructing  manifestos for great digital design that helps innovate existing brands. 

One example is augmenting a digital service to your existing business  can help bridge customers into members. It's never too late in setting up strategies that utilize social media and collaborative tools to start the  conversations and listing to your customers values. By understanding the deeper connections of what make customers engage  become your plan in developing your mobile apps or services. 

It's Personal now. 

We  believe in being personal. Todays mobile devices were made for this. It's no longer a mass media, mass market approach. Relevancy shall be your new key to unlock your brand's potential.  This requires a different approach.

Often legacy companies have jumped into the new disrupters at the wrong time- their reactive point. 

We can examine the recent history of  how the large media conglomerates, publishers and media creators have failed in timing by being proactive  to develop their digital strategies for staying relevant 

Look out for the multi-billion dollar storm brewing in those clouds. 

Mobile markets are growing at a staggering rate, so fast that business will have to sooner or later have a strategy. The mobile  commerce market alone will topple to a massive 120+billion in the next three years.  New multi billion dollar markets in contextual geo location aware advertising will drive innovation for small business by having these new platforms on smart phones. 

Already at AFEKT MEDIA we are designing new social operating systems with our Augment Reality IRL o.s. where living objects can become part of In-Real-Life digital experiences.

It's Personal Now.

We can see a near future where  brands can become  models itself , integrated as experiences that drives the personal interaction for its customers its trying to reach. Brands can become great when it helps facilitate the process in helping move and touch people with valuable experiences. Our goal is to help companies create new solutions that can add these values today.

We are living at the point of integration. 

As we embark into the data age and neurological era, the old mediums will rely more on the Spectacles to capture the public's fleeting mass attention. During the spectacle transition, now more then ever brands can start learning to become more personal to be relevant for the next DIY and MIY - Manufacture It Yourself  revolution. 

AFEKT MEDIA design process for brand innovation is simple: the right technology+value proposition =relevancy for the user experience.

Branding becomes important levers to be personal and touchable.

to learn more about our case studies download AFEKT MEDIA's manifesto 'why' we design. 

 

web + mobile

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"afekt media takes all the amazingness of what can be done online and brings it into some sort of device or experience in the real world. perhaps real objects. we are living in an exciting chapter in an age of integration. "

some of our talents that we live by so you can breathe easy.

RESPONSIVE both literal and technically.

HTML 5 and BOOTSTRAPPED

CSS clarity for clean  sake.

web design for its own sake. 

mobile native. mobile web. we can do an app for that!

turn-key enterprise CLOUDs. the fluffy ones and the SaSSy ones.

social. collaborative. memberships. FRAMEWORKS for the BIG boys and girls.

WORDPRESS junkies. for the rest of us. 

 

GEEKY WORDS WE GET EXCITED ABOUT.

innovation. efficient. independent. open-sourced.

 

 

 

 

 

how we do it.

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integration

"AFEKT MEDIA takes all the amazingness of what can be done online and bring it into some sort of device or experience in the real world."

AFEKT MEDIA follows a value proposition practice when building interactive products, mobile apps and websites. Our process is rooted in our understanding the importance of relevency in designing user experiences that integrates into the users lives. Our unique aproach starts by defining what can add value for the user experience. We then build your digital service, web and mobile apps where these 'value levers' can fuel innovation for your business or design new products and services that become valuable for customers.

 

we design user experiences that drives relevency.

our AFEKT ENGIN. is a framework that is innovating start ups and small businesses with quick deploy mobile apps that are providing insight and customer engagement.  Our framework's flexibility has proven a successful platform as a service in the cloud, powering digital services and memberships for Fortune 500 companies. Learn more by downloading AFEKT ENGIN. PaaS Info-Graphic

 

works

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Enterprise software never looked so damn good!

 

-White Label Framework 

enterprise platforms powered by afekt engin. framework and managed cloud systems for white label social, collaborative, mobile and e - commerce.

- turn key solutions

- custom design for branding

- SaaS and PaaS solutions

- integrated plug-ins for media, publishing and audio

- built in responsive frameworks : Word Press, Bootstrapped and other HTML 5, CSS, Java web technologies.

- membership tools

mobile apps that speak native

native apps development for iPhone iOS, Android, Windows 8 and Web App flavors to help your Business Innovation.

small business grow through innovation. afekt media develops user experiences that work to drive new customers and then moves to create customer loyalty. valuable and relevancy have to be apart of your business, especially small business.

Creating compelling user experience apps with built in seamless tools such as geo location mapping, click to call, QR loyalty code readers, audio, photo and social sharing, can cost tens of thousands of dollars to develop and deploy across multiple deices.

AFEKT MEDIA cuts this cost dramatically by using a responsive framework that enables quick to market, custom designed apps with built in management tools. we offer affordable solutions without cutting the experience for the user.

now more then ever its a mobile world and your business will depend on these innovations to live where your customers live. 

 

go local. go personal. be relevant.

when your customer is looking for you. you better be there, or they will move along. AFEKT MEDIA can roll your own app, help your business efficiency, and show your customers you care about them with a unique loyalty tool that they will enjoy to use. 

we design stunning original interfaces native smart phone features. connect directly with your customer where it matters most.

smart devices and tablets are the primary device that your customer uses to find products, makes purchases devices and spends more time with than all other media combined. 

Local Business Innovation. We have your affordable solution.

- Media apps for photographers and designers

- Restaurants and Night Clubs

- Realtors

- Medical Services

- Lawyers

- Venues

- Travel

- Health Clubs/Spas

- Retail

Contact us today to schedule a free consultaion and mobile app demo.

touch@afektmedia.com

 

come and get us.

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Hollywood, CA

New York, NY

1+562+248+6275

1+714+805+6275

support@afektmedia.com

http://afektmedia.com

agile. authentic. afektive.




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