Nadia Lyudchik Portfolio

About Nadia

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Born in 1985 in Minsk.

Graduated from linguistic school in 2002. After that attended Belаrussian State University, major: philology, and in 2011 finished Business school IPM, marketing course. In 2014 finished main digital course in IKRA (Minsk). In 2015 finished the bartender's main course in Splash&Dash Bartenders School (just for fun and history education). In 2016 finished short Project managment course in Business school IPM

Experienced in digital, event, marketing and having fun.

Highly organized and responsible. Very communicative and carefull. Likes to work and rest in 70/30 proportion.

Mother of the fantastique child. Great fan of Facebook and Instagram

Lives in Minsk, works in mind, loves everywhere.

LinkedIn profile - here.

Bonuses:
-  MAC/PC user
-  Driving licence
-  English – fluent, Belarusian – native, Polish – common
-  Shengen visa till May'2016

 

 

 

Work projects

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AVAILABLE FOR PROJECTS - PLS CONTACT ME

 


 

November 2015
Independent manager within Splash&Dash
 
Responsibilities
Budgeting, scenario, general event organizaton. Coordination of partnership with Becherovka. 
 

 


 
July 2015 - September 2015
Independent manager in TOTEM
 
About the project
LIDBEER is a beer festival in Lida, made by local brewery Lidskoe pivo (part of Olvi International group). This was the first year the company organized the festival, but this event has already become a traditional one for Belarus. Lida was named Belorusian Capital of brewery, so the LIDBEER in 2015 was the first and by this very important for all partners and organizators. Totem was the implementation event agency. The festival was attended by 20.000+ people. 
Responsibilities
Festival's promo: planning and implementation, cooperation with PR-agency. Creation of historycal route for the festival and implementation control during the fest. 
 

 

May 2015 - August 2015
Independent producer within Bo Promo
 
Responsibilities
Producing and implementation control. Supervision of all processes (stage, print, tickets, artists, etc.). Official permissions control. Organizing event in general. Working with partners (Belavia). 
Artists for WM2015: DIG, Lee Scratch Perry, HOM
Films: Our vinyl weights a tone (USA), Stradust (Russia), Vision of Paradise (Germany/worldwide)
Number of guests - about 2000 people
 

 


 

RECAST MOTO FEST

April 2015 - May 2015
Independent manager within Recast Moto Br.
 
Responsibilities
Participating in creation of original idea and implementation control. Supervision of all processes (stage, print, tickets, etc.). Organizing event. Working with partners (Jack Daniel's).
Specials - article for KYKY.ORG about organizing cool fest
Number of guests - about 3000 people
 

 


 

НЕ БОЛЕЗНЬ, НЕ ФИЛЬМ, НЕ КОНЦЕРТ

March 2015 - May 2015
Independent manager for Dobroe Varenje 
 
Original idea
The problem of autism in Belarus is deeply spreaded but, however, people pat not enough attention to it. Each 68th child has problems in autistic spectre, still the government approach and people's knowledge about the problem is very low. The idea was to attract attention to the problem and show that these special children need to be given a chance. We wanted to inform new audience about the situation in Belarus and possible actions that can be done in society. The best way to involve the people into discussion was to show them a documentary about autism by Vazhnyj Kadr, sounded in real time by band EARWORM. Also, we provided a photo exhibition by Elena Balakireva named "РАСстояние" (RASstoyanie) that was shooted during camp in Cremea in September 2014.
 
Responsibilities
Participating in creation of original idea and implementation control. Supervision of all processes. Organizing event. 
 

 


 

VIVACOLOR - WISHBOARD

July 2014 - January 2015
Independent manager
 
Original idea
Vivacolor - new brand by Tikkurila for home and outdoor paints. Vivacolor has never been advertised before in Belarus, so it was somekind of a public lounch. We suggested to make it during FSP by providing two big dashboards where people could live their own promises to themselves - "I will do SMTH till December 31th?" - by putting a hand mark with a paint to the board and writing inside of it the wish. About 250 people took part into the activation at FSP, and about 125 responded after the deadline. 
Responsibilities
Creation of original idea and implementation control. Collecting data from the boards, analysing it. Supervision of results collecting (methodology - phonecalls to respondents). Creation of final review of the activation. 

 

 


 

GO WILD PARTY

October 2014 - December 2014
Independent manager in TOTEM,
 
Responsibilities
Creation of activity program and ballpark for Wargaming corporate event on the 12th of December, supervising of the contragents before and in the day of event, coordination of agency team involved in activity part of event, troubleshooting, coordinator of decoration on the location, branding and special art figures.
Number of guests - 2500 people
 

 

 


 

WARJAMMING

August 2014 - September 2014
Independent manager in TOTEM,
 
Responsibilities
Creation of activity program and ballpark for Wargaming corporate event on the 23d of August, supervising of the contragents before and in the day of event, coordination of agency team involved in activity part of event, troubleshooting.
Number of guests - 3500 people. 
 

 

 


 

FREAKY SUMMER PARTY

April 2014  – August 2014 
Foundraising, partner manager
 
Responsibilities
Marketing analytics, partners' projects organization, new project-in-project development (Jam Market, foodcourt), global event supervision, business-process setup, media analytics, managers and volunteer control, troubleshouting
Number of guests - 6000 people
 
Clients involved
Mothercare, Next, Velcom, LG, Danone, Viva Color (Tikkurilla), Tamron
 

 


 

CUBA STUDIO PRODUCTION

 

November 2012  – March 2014 
Assistant director
Location Scout

 
Projects
Huawei G600 - 
Client: Velcom
Director: Gero Von Braunmuhl
DoP: Arturo Delano Smith
Agency: Not Perfect (Lithuania)
 
Masks - 
Client: Velcom
Director: Gero Von Braunmuhl
DoP: Arturo Delano Smith
Agency: Not Perfect (Lithuania)
 
Samsung for beloved - 
Client: Velcom
Director: Gero Von Braunmuhl
DoP: Arturo Delano Smith
Agency: Not Perfect (Lithuania)
 
Viva Italia! (5 commercials)- 
Client: Velcom
Director: Jurgslutajstus
DoP: Jurgis Vins
Agency: Not Perfect (Latvia)
 
Transformers - 
Client: Velcom
Director: Gero Von Braunmuhl
DoP: Arturo Delano Smith
Agency: Not Perfect (Latvia)
 
Alcatel - 
Client: Velcom
Director: Gero Von Braunmuhl
DoP: Arturo Delano Smith
Agency: Kryn (Belarus)
 
AM.RU (5 commercials) - 

Client: Am.ru
Director: Silvio Helbig
DoP: Arturo Delano Smith
Agency: TDI Group (Belarus)
 
Velcom - Tablets
 
Client: Velcom
Director: Marko Djilas
DoP: Arturo Delano Smith
Agency: Kryn (Belarus)
 
Velcom - Smartbonus
 
Client: Velcom
Director: Denis Volkov
DoP: Ivan Lebedev
Agency: Kryn (Belarus)
 
Velcom - Back to school
 
Backstage
 
Client: Velcom
Director: Nikola Lezaič
DoP: Aleksandar Pavlovič
Agency: Not Perfect (Latvia)
 
Velcom - Заўтра пачынаецца сёння
 
 
Client: Velcom
Director: Nikola Lezaič
DoP: Damian Radovanovič
Agency: Not Perfect (Lithuania)
 
Velcom - Все говорят
 
Client: Velcom
Director: Marko Djilas
DoP: Kosta Glusica
Agency: Kryn (Belarus)
 
Velcom - Зимние планшеты
 
Client: Velcom
Director: Nikola Lezaič
DoP: Aleksandar Pavlovič
Agency: Kryn (Belarus)
 
Velcom - 3000+3000
 
Client: Velcom
Director: Nikola Lezaič
DoP: Aleksandar Pavlovič
Agency: Kryn (Belarus)
 
Velcom - Большие экраны за небольшие деньги
 
 
Client: Velcom
Director: Denis Volkov
DoP: Aleksandar Pavlovič
Agency: Not Perfect (Lithuania)
 
Velcom - Тарифы Привет
 
 
Client: Velcom
Director: Denis Volkov
DoP: Aleksandar Pavlovič
Agency:  Kryn (Belarus)
 

 


 

Stepanovski, Papakul and partners

November 2012 – November 2013 
Marketing Assosiate
 
Responsibilities
Marketing analytics, special project organization, supervision of inner projects, business-process setting up
 
Projects
Children's workbook and master-classes "What am I gonna do, if?.." for children 5-10 yo about different life situations and possible solutions. Was presented on Christmas Festival on 29-30 December 2012. 

 

 


 

Red Graphic Interactive Agency

2010 – 2012

Project Management (PM), Client Management (CM), Production Coordination 

Responsibilities
Supervision on all stages of project (projecting, design, HTML, programming), presale analytics, audition, proposal preparation, post analysis, special projects, communication with the client. 

Projects

• Non-alcoholic beverages

  1. Domik-v-derevne.com – Domik v Derevne brand/product site.
    Description: DvD is a flagman milk brand in WBD brand group. We have developed a site showing a key "DvD" principle as a naturality, whole the product line and plenty of useful information on milk and dairy products. We were involved in all steps of concept creation and development of the site.
    My role: PM. Supervising flash and programming part of the project. Communication with client. Setting up two promo-actions, made on flash and based on pages of parental site. 

  2. Rodniki-rossii.su– Rodniki Rossii brand/product site and promo-action "Сажаем деревья вместе".
    Description: The idea of promo came from client, we created and implemented all neccessary functional for user and code registration. Also, additional promo functional was created such as virtual gifts for registration, widgets, interactive map of users and brand activities in Russia.
    My role: As a PM I was taking part on all steps of site development and supervising flash and programming part of the project. 

  3. Santal.ru– Santal brand/product site.
    Description: The goal of new Santal site was to show products and main brand message - fresh and tasty juices from Italy. Our suggested idea was to show a little Italy on site by big and lovely Italy pictures for info background. Also we suggested to use flash and JS for beautiful product presentation and for main page.
    My role: PM. 

  4. Coca-cola.by - Coca-Cola in Belarus site. 
    Description: I took part in audition, design and functional development of new Coca-Cola site. I was working with this client for two years and have done or adapted such global and local campaigns as Christmas-2011, Christmas-2012, Euro-2012, Olympics-2012, BATE coopertaion programm.
    Also, I was PM on online campaign for new Bonaqua product launch - Bonaqua Apple, we suggested to use rich-media banners on 6 main Belorussian web-sites and created product promo-site for that campaign. 
    My role: CM and PM. 

• Investment/finance

  1. Zubrcapital.by – Zubr Capital site.
    Description: The first site for the first investment company in Belarus. Simple by structure, had some interesting problems to solve. We were asked to suggest a solution for company's TA - men 45-65 y/o, top-managers of mid and big companies. Client was satisfied with the result: clean and simple corporate design based on brand identity, big fonts and simple info presentation.
    My role: CM and PM. On this project I had a chance to work with Oleg Husaenov - founder of Atlant-M company and Zubr Capital. 

• Pharamacy

  1. Jadran.ru - JGL site.
    Description: Corporate site for Russian office of JGL company, adaptation of main worldwide JGL site. There was a lot of content work, new programming and design on existing design concept.
    My role: I was PM and content manager on this project. 

  2. Kapelka.ru – works for Kapelka Aqua Maris site.
    Description: Kapelka - brand character that was created for children. We created a site with games, audio programs, competitions and interesting for children information about seas and countries. In May 2011 we held a competition for children in order to celebrate Kapelka's birthday.
    My role: PM on all projects. 

  3. Aquamaris.ru - works for Aqua Maris site.
    Description: Twice a year Aquamaris has a promo-campaign of their products. RG and Novocortex - holland partner of the company - suggest the creative idea of campaign and develop it for site (promo-banners on main page) and other web-resources.
    My role: I was PM and CM manager on 3 campaigns. I took part in all campaign steps - from idea to final result. 

  4. Institutaquamaris.ru – contest and work for Best Job In Russia project.
    Description: In order to attract attention to brand Aqua Maris and to show natural product origin, Client suggested to held a competition for Best Job In Russia with 10,000$ price for a winner. RG and Novocortex improoved creative idea of competition, created the competition platform, promo campaign for that. Due to the mechanics of voting through social networks (Vkontakte, Odnoklassniki, Facebook) competition received viral distribution: it was attended by 900 people, the maximum number of votes for one party reached 4,000. Viewed videos for a total was more than 100,000. Competition strengthened loyalty to the brand and its recognition, the customer received an additional quality videos about their product "Aqua Maris."
    My role: My responcibilities were to control all production process (managment of video shooting for final part of competition in Moscow and promo video for competition), communication with client and our partner Novocortex, moderation of competition. 

  5. Laka.ru – Laka Medcoat brand site and promo-video.
    Description: JGL had to launch new product on market - Laka Medcoat - and for this we made a web-site and promo-video for Youtube. Website tells about problem of pills swallowing and how Laka can help, video tells the same message.
    My role: PM. 

Telecom

  1. 10.mts.by – promo-project for MTS anniversary.
    Description: MTS had the offline campaign for anniversary and needed a bright brand solution for Internet celebration. We suggested to create a service where cats will sing by user click and also suggested to use a rich-media banner on tut.by web site as a part of camapign. We had very little time for all development, but did a lovely project. On the first day we had about 430K visits, about 80K unique visits. 
    My role: CM anf PM. 

• Logistics

  1. aps-solver.com – APS brand site.
    Description: Autopromsnab company went through rebranding in 2011 and was remaned in APS company. In order to visually show new brand identity and service approach, client requested for a new corporate website. We suggested simple and modern idea, based on brand identity, and developed functional web site according to client's needs. Site has 3 language versions, made in 3D visuals on main page and simple UI solution. 
    My role: CM and PM.

 

 


 

KomMissia comics fest

2006-2009 – KomMissia comics fest
2006-2007 – special exposition on Moscow international book fest
2006 – special exposition «Troyanski krolik» on Territory fest

Organizer, fundraiser, special projects coordinator 

Responsibilities

Work with mass media, exposition organization, festival print production supervision, coordination of work with international guests, work during the event, coordination of team work, troubleshooting. 

KomMissia is comics festival, started in Moscow in 2001 and helding till nowdays. For first 7 years it was the only festival in Russia and it was listed among 10 biggest festivals worldwide. Every year we were organizing competition for young comics artists and exposition of their best works. Also, festival actively cooperates with european and asian ambassies and cultural centres, due to this cooperation we had a possibility to bring on fest famous comics artists.

 


 

MAIR Industry group

2004-2005
technical support

Responsibilities

Technical and user support on internal company programs and 1C, analysis of current system status and creating proposals for development/reorganization, communication with IT- department, creating guidelines for current programs and Oracle reports. 

In 2004-2005 MAIR was on of the leading ferrous and nonferrous metals companies. The group has it's own IT department of about 30 people and about 4000 users in all plants and companies in Russia. There was a need of a specialist to coordinate technical and support process, and to analyse and suggest solutions of this process optimization. During work in MAIR I learned a lot of useful information about process organization and technology principles of work. 

 


 

Intetics Software

2004
manager, marketing department

Responsibilities

Researh of requests for software and Internet development, analysis and making reports, creating specifications. 


 

Personal projects

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Stay tuned!

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+375-29-173-87-26

nadia.imra@gmail.com

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