When are YOU gonna stop putting off feeling GOOD?

About Larry Wilcox

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Hi, my name is Larry Wilcox and I would like to let you know a little about myself. 

I'm 59 years young and married to my wonderful bride Cindy for the past 38 years. 

I have three wonderful children, Brandon 36, BreaAnn 33, and Beau 27 years of age. 

I've been in the Sport nutrition and fitness business for the past 17 years starting out as a Personal Trainer and managing an athletic club for 7.5 years. It was during my time as a trainer and managing the downtown Athletic Club in Central Oregon that I was introduced to Max Muscle products into our gym and began utilizing them for myself and sharing them with my clients. I was very impressed at the effectiveness of the products so I decided to look further into what Max Muscle was all about. 

It was during this time of interest while I was offering a select line of Max Muscle products to my clients in the gym that a gentleman from Portland showed up at the club and introduced himself to me as the “Regional Developer” for Max Muscle for the Northwest region.

To fast forward a bit, I opened my first Max Muscle store in October of 2006 in Bend, Oregon and four years later we opened our fifth store in the Pearl District in downtown Portland.

In June of 2012 I sold my majority ownership shares of the company to my partners and ventured to Oregon City where I opened another Max Muscle store on my own in October of that same year. In April of 2016, I bought back the Salem Max Muscle and have helped run that store since then. 

Knowing I did not want the responsibility of operating two stores long term, I began to look for the right individual to take over the Salem store. I was looking for the right person who had the passion, drive and who I felt would maintain the high standards of customer service the Salem Max Muscle store once possessed. A very nice young man by the name of Jeff Dewitt from the Salem, Oregon area approached me expressing his strong desire to give back to his community and wanted to purchase the Salem store to help enhance the quality of other people’s lives. It is a perfect match!

I now look forward to focusing my full attention solely on my Oregon City store again and want to welcome everyone in the area who has not had the opportunity to experience some of the great products Max Muscle has to offer. Feel free to stop in at Salem or Oregon City location to do so.

Michael Alexander who works with me part time in the Oregon City store operates an online, personal training business and does all our in-house meal plans. 

We both would love to share what we call The “Cocktail” with you!

The “Cocktail” as I have called it, since I created it in 2007 will literally change your life!

But don’t just take my word for it, stop by the Oregon City or Salem store and let us make it for you, absolutely FREE! You will be totally amazed how this “Cocktail” will enhance the quality of your day and ultimately your life!

The one question I ask anyone who doesn’t eat every three hours whether they’re hungry or not, get 5-9 servings of fruits/vegetables every day, take a vitamin they actually absorb or get three servings of fish every week is;  “When are you gonna stop putting off feeling good?”. 



“The Cocktail”     Meal Planning

Stop by your Oregon City or Salem Max Muscle store today and let us make a “Cocktail” for you. You’ll love it and the first one is on us!


A cocktail that provides 5 to 6 servings of fruits and vegetables by
combining our Naturliga Greens Plus, Fish Oil, and your daily dose of our high
anti-oxidant liquid multi vitamin Vit-Acell. All in 6 ounces of cold water.  





Lifestyle Transformations

12-week lifestyle transformation - $425



- Initial Consultation & 12 Follow Up Visits (weekly check-ins). 

- Core-4 products: Maxpro 2lb, Vit-Acell, Greens plus, Essential Omegas. 

- Body fat testing & measurements. 

- Specifically designed 7-day menu based on nutritional structure. 
- 20% off all Max Muscle products during Meal Plan

Additional months after nutrition plan will be $100/month which includes weekly check-ins and product purchasing at discount level of original transformation plan. 

Contact Michael Alexander for more information: fivetyrfitness@gmail.com


InBody 270 – Body Composition Analyzer

$15 per scan or 5 scans for $60


Non-invasive and pain-free testing - measure your fat, muscle, and water levels in less than a minute.


No dunking.


No pinching.

No discomfort.

Simply stand on the device and hold the hand electrodes to test. Safe, low-level currents are sent through the body through the hand and foot electrodes. The impedance the currents encounter is measured, and from there, your body composition is derived.



Contact Us


427 Beavercreek Rd

Oregon City, Oregon 97045

(503) 655-2311


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